Tag Archives: #DiversitySellsBitches

UCLA Proves Movies with Diverse Casts Do Better Globally

Conventional wisdom in Hollywood say that films with POC leads don’t do well overseas, so white washing is important to the bottom line.

Not so fast there.

According to no less of an authority than UCLA, the latest data shows the truth is actually 180 degrees from conventional wisdom. Diverse casts do BETTER in the global marketplace than all-white casts.

You can read Variety’s write-up here, which also includes a link to the study itself. I’m going to bookmark this sucker and throw it out every time someone tries to tell me that POC can’t open a movie overseas.