Hoping to lead by example, Jane the Virgin‘s Gina Rodriguez has launched Movement Mondays in order to highlight and increase the visibility of Latino actors and actresses. Her first post, featuring Oscar Isaac, can be seen on her Instagram right now.
With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show soar to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed. Right now there isn’t one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don’t believe we can make their money back. I am told time and time again “Latinos dont watch Latino Movies. Latinos don’t support each other” and sadly that is true. I’m not saying go and see a movie you don’t like to blind support, im saying if you want to see us represented on film and tv, if you want to see Latinos nominated for Oscars, we NEED to support one another. The industry sees money, the excuse can’t just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community.
She will be featuring a different artist each Monday and she is asking her followers to do the same. Keep an eye on her Instagram for more.
I think she raises a valid point, Hollywood is all about the $$$ and if they see that there is money that can be made, they are more likely to go after that market like a dog after a bone.